NEWS27 April 2017

Research Now expands Nectar deal

News Retail UK

UK – Panel company Research Now has announced it is managing  the loyalty card Nectar’s Canvass panel of about 100,000 individuals.

B Surprised Nectar card_crop

The panel  consists of people who have opted-in to take part in surveys in return for Nectar points.

Maria Sealey, who runs the Nectar Canvass panel, said: "It is vital that our Canvass panellists receive the best service and remain motivated so that we can listen to their contributions to allow us to constantly improve the products and services we provide.

"We chose to work with Research Now because of its excellent programme of panellist engagement and because of the existing relationship that we share."

Chris Dubreuil, managing director EMEA, Research Now said: "By extending our relationship with Nectar, we have significantly increased Research Now’s panel supply in the UK, further strengthening our position as the leading provider of quality online panel data in the industry."