The on-demand recruitment offer allows researchers to recruit participants provided by Research Now directly into online focus group discussion boards and communities powered by itracks.

According to the announcement, participants can be automatically routed from any quantitative screener or survey directly into a qualitative exercise, such as bulletin boards, focus groups and diaries. The functionality also includes the ability to capture images and video via participants’ smartphones.

“On-Demand Recruitment is a breakthrough that enables researchers to save the time, money and hassle associated with qualitative research and incentives,” said Kurt Knapton, president and CEO of Research Now.  “The new method streamlines qualitative recruitment and incentive management, reducing field time from weeks to a matter of hours or days.”