Research Now boosts panel capacity

It has also launched a panel management platform that to better support and engage panel members.  The  platform has been used to launch panels in four new countries to date and over time all existing panels will migrate to the new platform.

The new partners have joined the company’s existing e-Rewards Partner base and more than 60 strategic panel partners are sourcing panellists into its global panels.

Industries represented by the new panel partners include automotive, casual dining, entertainment, retail and travel. 

Ryan Jantz, senior vice-president, panels and partnerships, Research Now, said: “In addition to the sheer volume of increased recruitment capacity, both domestically and abroad, our new Partners represent solid growth in the diversity of industry categories from which we source our panels.  This is key in expanding our ability to offer large, balanced segmentation, but also the niche audiences we’re known for.”