NEWS23 February 2018

Research Engine joins Mindsight Direct Partner Programme

New business News North America

US – Market research platform Research Engine has been selected by digital agency, Isobar, to sell MindSight Direct as part of its partner programme.


The arrangement means MindSight Direct, the emotional testing platform, is now available on Research Engine’s online market research platform.

Isobar’s MindSight looks at the ‘emotional discovery window’ of 200-800 milliseconds after exposure to subject material – before editing takes place by rational thought.

MindSight Direct is often used for category exploration, package and product testing, brand assessment, ad testing and website testing.

MindSight Direct can be used stand-alone or be built-in as an element within broader surveys.

Research Engine director Chris Horne (pictured) said: "Mindsight Direct is a fantastic addition to our line-up of online research tools."