Research America appoints PR director

US – Market research firm Research America has appointed DeAnna Lance as its advertising and PR director.

Lance was previously director of marketing at BirthdayPak Franchising USA, and has also held a number of marketing roles for corporate support company Precision.

She will split her role between providing marketing support for Research America and for the company’s newly acquired business, Natural Marketing Institute.

Research America provides qualitative and quantitative research, specialising in the energy, health, government, business to business and professional services industries. The business has 300 researchers working across 15 cities.

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