Repucom and Right to Play kick-off partnership
The company will provide pro bono pro bono sports marketing research, evaluation and consultancy in order to highlight the charity’s impact and engage further support from the wider sports industry.
An initial relationship between the organisations began in 2012 when Repucom volunteered global media valuation to Right To Play for the exposure generated by their logo appearing on Chelsea FC’s UEFA Champions League kit and the partnership will formalise such analysis and will also include Repucom’s new Celebrity DBI research, focusing on public perceptions of individual celebrities.
Leo Matlock, sport partnerships manager for Right To Play UK, said: “The support of Repucom will not only help us change more young lives but its expertise will further cement Right To Play’s position as the prominent charity for organisations in the sport industry to support.”
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