NEWS5 January 2012

Rentrak scoops double deal

New business North America

US— Rentrak has sealed a long-term contract expansion with Raycom TV and won a new contract from marketing and media services agency Camelot Strategic Marketing and Media.

The Raycom contract has been expanded to provide the StationView Essentials local TV audience measurement tool in 17 of the broadcaster’s largest markets. Raycom first signed up for Rentrak ratings in two markets in 2010.

Camelot Strategic Marketing & Media has also signed up to use StationView Essentials data to help with its clients’ TV buys.