NEWS17 July 2013
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US — Rentrak has launched a measurement tool that examines audience conversations up to a year before a film is released.
Rentrak claims that PreAct is a movie-industry first combining Rentrak’s box office measurement with Crimson Hexagon’s social media analysis capabilities and data analytics developed by start-up Reactor Research.
The service aims to give studios and distributors insight that can help gauge interest and performance of theatrical marketing campaigns up to 52 weeks before a film’s release.
Rentrak’s president of Theatrical Worldwide Ron Giambra said: “Moviegoers are forming opinions earlier than ever before, and PreAct quantifies these insights and provides a game-changing opportunity to course correct during the critical marketing stages of theatrical motion pictures.”
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