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NEWS15 July 2013

Rentrak grabs two TV station contracts

Automotive New business North America

US — Rentrak has won multi-year contracts with NBC affiliate KTBS-TV and CW affiliate KPXJ-TV.

The two stations will utilise Rentrak’s local TV ratings offering, including the match of viewing to Polk automotive purchase and “in-market” affinity insights, to help agencies and direct clients best reach their desired audience targets.

KTBS-TV general manager George Sirven said: “Whether an advertiser wants to reach a specific demographic target, income level or even a Chevy Camaro buyer, Rentrak will show our clients where to find those consumers on our programs.”