Rentrak expands deal with Morgan Murphy into Washington

The deal builds on a 2011 deal and includes a new contract to provide local market TV ratings information to Morgan Murphy Media’s ABC-affiliates in the Washington locality, Kapp-TV and Kvew-TV.

Brian Paul Lubanski, vice president & general manager of the affiliates, said: “Working with local advertisers to develop efficient and effective ad schedules is key to our station’s success, and Rentrak’s stable TV ratings and measurement of viewer consumption information will help us better organise and monetise the effectiveness for our clients.”