Rentrak expands deal with Morgan Murphy into Washington
The deal builds on a 2011 deal and includes a new contract to provide local market TV ratings information to Morgan Murphy Media’s ABC-affiliates in the Washington locality, Kapp-TV and Kvew-TV.
Brian Paul Lubanski, vice president & general manager of the affiliates, said: “Working with local advertisers to develop efficient and effective ad schedules is key to our station’s success, and Rentrak’s stable TV ratings and measurement of viewer consumption information will help us better organise and monetise the effectiveness for our clients.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments