NEWS14 October 2014

Rentrak expands agreement with Fox

Government New business North America

US — Rentrak and Fox Networks Group (FNG) have extended their agreement to include linear TV ratings measurement and source consumer data reporting.

FNG’s FOX Broadcasting, FX Networks and National Geographic Channels (US) will access Rentrak’s complete TV ratings measurement insights, including its demographic information.

“As television continues to evolve from linear programming to a premium, platform-agnostic experience, and as we optimise that experience with messaging to highly defined customer segments, we see Rentrak as well positioned to deliver the kind of data insights that will help inform targeted TV advertising strategy,” said Audrey Steele, FNG’s SVP of Sales Research and Marketing.

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