Rentrak expands agreement with Fox
FNG’s FOX Broadcasting, FX Networks and National Geographic Channels (US) will access Rentrak’s complete TV ratings measurement insights, including its demographic information.
“As television continues to evolve from linear programming to a premium, platform-agnostic experience, and as we optimise that experience with messaging to highly defined customer segments, we see Rentrak as well positioned to deliver the kind of data insights that will help inform targeted TV advertising strategy,” said Audrey Steele, FNG’s SVP of Sales Research and Marketing.
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