Rentrak continues to build out measurement offer

Walsh joins the firm following a brief stint at ROI measurement firm TRA. He has also held sales roles at Integrated Media Measurement Inc, Experian Research Services, IAG Research and TNS Media Intelligence.

Gabor is a former Experian employee, having most recently held the position of vice president of national media services at its Simmons Market Research business.

Both men will be based out of Rentrak’s New York office where they will focus on selling and marketing the company’s media measurement and research services.

Their appointments follow that of chief research officer Bruce Goerlich and Michael Vinson, vice president of statistical sciences and analytics, who have been tasked by CEO Bill Livek (pictured) with developing sophisticated reporting and media information services.

Livek said: “Rentrak has built a powerful cross-platform media information service and will utilise the combined expertise of Steven Walsh and Jeremy Gabor along with our existing team members to continue to expand our client reach.”

Walsh reports to Cathy Hetzel, president of the Advanced Media Information (AMI) division, while Gabor reports in to Carol Hinnant, senior vice president of AMI business development.