NEWS4 September 2012

Rentrak adds Victoria Television Group as client

New business North America

US— Rentrak has signed a multi-year StationView Essentials contract with Saga Broadcasting to provide local TV audience viewing data for its Victoria Television Group.

The Victoria group includes Texas stations KAVU (ABC), KXTS (CBS) and KMOL (NBC),

Jeff Pryor, president and general manager, said: “We may be a small market, but our requirement for reliable ratings information is no different than stations in larger markets.”