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NEWS15 November 2010

Rentrak adds two more StationView Essentials customers

New business North America

US— TV station owners Barrington Broadcasting and Nexstar Broadcasting have signed up to use Rentrak’s StationView Essentials local market audience measurement service.

Nexstar will receive viewing figures for its CBS-affiliate station WROC-TV and Fox-affiliate WUHF-TV in Rochester, New York and NBC-affiliate WHAG-TV in Hagerstown, New Jersey.

Barrington, meanwhile, wants audience numbers for its WPBN and NBC-and ABC-affiliate WGTU in Traverse City, Michigan.