Rentrak adds time-shifted stats to StationView Essentials
Clients will be able to receive audience figures for programmes viewed on the day they were broadcast or one, two, three, seven or 15 days after they were first shown.
The firm said that it had introduced time-shifted viewing figures to help clients decide which time periods are most relevant to their strategies. For example, a film studio advertising a film that opens in local markets on a Friday may choose a short playback time to check that audiences are watching the trailer live.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments