Reid Campbell Group rebrands to the Rival Group

CANADA – Consumer insights holding company Reid Campbell Group, parent of Rival Technologies and Reach3 Insights, has changed its name to the Rival Group Inc.

Rival Technologies mobile app

Former Millward Brown chief executive Eileen Campbell and siblings Andrew Reid and Jennifer Reid co-founded the group in 2018, launching Reach3 and Rival Technologies at the same time.

Reach3 is an insight consulting business while Rival Technologies offers a mobile research platform. 

The group said it is rebranding to reflect the two businesses increasingly working together.

The leadership teams will remain the same, with Andrew Reid continuing as group chief executive and chief executive of Rival Technologies and Campbell retaining her position as board chair.

Jennifer Reid retains her role as president of Rival Technologies and Matt Kleinschmit will remain chief executive of Reach3. 

Campbell said: “This rebrand is to ensure that our focus remains on new agile tools and techniques to deliver the insights that global brands require in today’s hyper-competitive landscape.”

The group recently launched a mobile community insight tool for qualitative and quantitative feedback and a mobile messaging gaming insight service. 

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts