NEWS4 October 2011

Redshift opens office in New York

North America

US— Redshift Research, the UK-based agency owned by communications and PR group Next Fifteen, has opened its first overseas office in New York.

The office is run by Lisa Bella who has joined Redshift from US-based Cultural Vision Research.

More than 12% of the agency’s revenue now comes from the US, it said, but it has not had a presence there until now. The new office will allow Redshift to expand the service it offers to US clients to cover detailed analysis and reporting and qual research.

Bella will focus initially on research consultancy to the PR industry, the company said, including Redshift’s sister companies MBooth, Text100, Bite and Outcast. She will also build links with the US offices of some of Redshift’s European clients.

Redshift is led by managing director Guy Washer.