Redshift opens office in New York

The office is run by Lisa Bella who has joined Redshift from US-based Cultural Vision Research.

More than 12% of the agency’s revenue now comes from the US, it said, but it has not had a presence there until now. The new office will allow Redshift to expand the service it offers to US clients to cover detailed analysis and reporting and qual research.

Bella will focus initially on research consultancy to the PR industry, the company said, including Redshift’s sister companies MBooth, Text100, Bite and Outcast. She will also build links with the US offices of some of Redshift’s European clients.

Redshift is led by managing director Guy Washer.