Red Carpet launches online affluent panel

It is designed to help marketers and insight professionals working within luxury and wealth management companies by providing robust data sets for this demographic.

Lars Long, RCR CEO said: “For years now, the internet has been transforming the way we conduct market research, but because truly affluent individuals have been deciding against joining large, general consumer panels, online research in this segment has been severely limited. We are here to forever change this and to empower reliable, repeatable and robust research within this hard-to-reach group.”

He added that each panelist goes through an eight point manual validation process which includes desk research before being sampled for client studies.

The panel will be launched first in the UK in January 2015 with a rolling programme of expansion so that it will launch in a new market every six to eight weeks.