Recession bites hard for Marketing Intelligence
The firm, which was formed in 1999 by former University of Arizona Eller College of Management professor Kapil Jain and his business partner Chris Baker, has suffered as clients have reined in their spending during the recession.
Chris Baker, the firm’s lead researcher told Inside Tucson Business: “We have had a rough time during the economic downturn. Though we were pretty well diversified in terms of clients and industries, everyone is cutting back on marketing and research.”
Baker is set to join local advertising research agency Communicus as research director following the closure, according to the paper.
Calls to the firm’s office had not been returned at the time of publication.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments