The service can be used to capture and report on entertainment content that opted-in panellists have accessed across web, mobile app, tablet, and PC platforms.

Data includes music, radio, podcasts and audiobooks on streaming services; film and TV content including Netflix, Disney+ and Amazon Prime; and gaming content.

The toolkit will allow researchers to understand factors including how much time users spend on platforms and services, and what time of day and how often, and contextual data about panellists’ digital behaviour.

Alex Sunnerstam, senior vice-president, data solutions and partnerships, RealityMine, said: “For researchers trying to understand entertainment use across target demographics, having access to this behavioural data is more important than ever in terms of gaining a fuller, more accurate picture in market research.”