NEWS1 April 2022

RealityMine releases purchasing data tool

Data analytics FMCG New business News Retail UK

UK – Media research company RealityMine has launched an online measurement tool for product purchases.

Laptop with a supermarket trolley and boxes for online shopping

RealLife Checkout allows users to increase visibility of transactions across a range of services, and can be used on any website or app where a transaction is performed.

The tool means that opted-in users can share data directly from the checkout page when completing a transaction without input being required.

The initial release of RealLife Checkout will focus on hard-to-source data from the quick service restaurant sector, with further expansion planned for food service and rapid grocery delivery apps.

Billy Grant, head of product at RealityMine, said: “We are excited to bring RealLife Checkout to our clients. Think of it as passive receipt scanning for digital transactions.

“In combination with other attributes of our RealLife data products, we are able to provide our clients with an unparalleled view of online shopping behaviour.”