NEWS18 February 2021

RealityMine launches audio streaming feature

Innovations Mobile News Trends UK

UK – Consumer behaviour firm RealityMine has added features to its panels allowing it to capture and report on panellists’ use of streamed audio content.

Girl listening headphones music_crop

The RealLife Audio feed will deliver a standardised, single source feed of the audio players that opted-in users are using and the content they are listening to.

The data from RealLife Audio, which will cover music, radio, podcast and audiobook streaming services, will include information such as the name of the application used, the content being listened to and the duration over which it was consumed.

This will work alongside existing feeds that provide insight into web browsing, app usage, physical location and streamed video on demand viewing.

Billy Grant, head of product at RealityMine, said: “In the US, streamed music accounted for 85% of music industry revenue in 2020, podcast advertising spend is on track to surpass the $1bn mark in 2021, and audiobook sales are on track to achieve a compound annual growth rate of over 20% in the coming years.

“It is clear that the measurement of audio services is rapidly becoming an essential pillar in measurement and insight strategies.”