RealityMine introduces mobile game behavioural data

The company is now able to collect and report on mobile gaming content that opted-in panellists have played across all mobile devices.

Data includes information on games played, frequency of play, and the duration of the gaming session.

Gaming data is part of the RealityMine entertainment offer and can be examined alongside other digital behavioural data points including in-app YouTube content and social media platform use.

Alex Sunnerstam, senior vice-president, data solutions and partnerships, said: “For researchers trying to understand information about gaming across target demographics, having access to behavioural data is more important than ever in terms of gaining a fuller, more accurate picture in market research.”