NEWS7 June 2019

Realeyes raises $12.4m to fund Asian expansion

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UK/JAPAN – AI-powered emotion measurement tech firm, Realeyes, has raised $12.4m (€11m) in its latest funding round.


The investment – which takes total funding to $31.1m – was led by current investors Draper Esprit, and NTT Docomo Ventures, the VC arm of Japan’s leading mobile operator.

The funding will be used to support Realeye’s expansion into Japan and develop its technology beyond the marketing sector and into new areas such as smart cities, mental wellbeing and robotics.

CEO Mihkel Jäätma, who co-founded Realeyes with CPO Martin Salo and CTO Elnar Hajiyev while studying at Oxford University, said: “This is an incredibly exciting time for Realeyes. Thanks to the unwavering support of existing investors Draper Esprit, Karma Ventures and The Entrepreneurs Fund, Realeyes’ solutions will continue to revolutionise the way marketers measure the effectiveness of their global ad campaigns using the speed and scale of AI.”

More than half of Realeyes’ 78 employees currently work in R&D. The new investment will also be used to extend its offering across the US and EMEA.