NEWS4 July 2016

Rahbar Bazaar affiliates with Kantar

Middle East and Africa News

UK – WPP-owned Kantar has signed an affiliation agreement with Iranian-based market research company Rahbar Bazaar.


Rahbar Bazaar was set up as a market research agency in 2003 by Afshin Vafadar and Azam Alibabaei. Its client list includes MCI, Henkel, Unilever, Hayat and BAT Pars.

Stephen Hillebrand, CEO MENAP for Kantar Insights, said: “There’s been a very high level of interest in Iran among our clients since the easing of the sanctions. With a population of more than 80 million people, Iran presents a significant growth opportunity for many of our global clients.”