NEWS30 January 2014

Radius names research director, senior analyst to EMEA team

People UK

UK — Radius Global Market Research has appointed a research director and a senior analyst to its London-based Europe, Middle East and Africa team.

The announcement:

Radius Global Market Research, a leading global market research firm, added two executives to support growth in its London-based practice serving Europe, Middle East and Africa (Radius EMEA). John Storey will serve as Research Director and Christina Beza as Senior Research Analyst.

As Research Director, John Storey will spearhead growth in Radius’ international qualitative research practice. Additionally, he will lead two industry-specific areas devoted to serving the specialized needs of marketers in the retail/shopper and pharmaceutical/healthcare sectors.

John Storey began his career more than 25 years ago and has worked for top-five market research agencies in a variety of global roles and locations. Prior to joining Radius, he lived and worked in Dubai and Seoul. Storey studied at Westminster University and Kingston College London.

“John is an innovator. His practical business-driven approach coupled with deep expertise in the latest methodologies and advanced techniques will help our clients uncover new ways and new places in which to expand their businesses,” says Michael Fodor, managing director of Radius EMEA.

Senior Research Analyst Christina Beza will leverage more than a decade of experience designing custom quantitative research projects for global marketers. Most recently she was Associate Director at TNS in London specializing in solving brand communications and shopper issues across a broad range of sectors including: grocery and clothing retailers, personal care, household care, alcoholic beverages, and luxury accessories.

Beza held senior positions at Research International in London and at Millward Brown in Milan, Italy. She received a degree in economics from Bocconi University in Milan. She is fluent in Italian, German, French and Greek.

“Christina is a true internationalist. Her multicultural perspective and multilingual skills will be invaluable to our clients as they navigate complex global markets,” says Fodor. “Christina exemplifies the type of talent we’re looking to add to our team in the coming months.”