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NEWS5 May 2017

RadiumOne tackles online safety with new division

News Privacy UK

UK – Adtech business RadiumOne has launched a division dedicated to improving online brand safety, tackling fraud and increasing transparency.

The RadiumOne Safety Division will focus on educating clients, supplier relationships, improving best practice and exploring new innovation opportunities in tackling online brand safety, ad fraud and transparency. 

The division’s team of five will be led by Timmy Bankole, currently head of supply operations at RadiumOne. 

“There’s been a justifiable increase in the clamour to clean up the online advertising supply chain and with our credentials on tackling these issues we felt it was important to lead from the front and set a precedent for the rest of the industry,” said Craig Tuck, RadiumOne’s UK MD.

“Having a dedicated division is testament to the level of effort and expertise required to properly address these issues and protect all of our clients’ investment in digital advertising, which goes way beyond token gestures and the endless talk.”

@RESEARCH LIVE

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