NEWS22 July 2011

Quester and iPinion team up for mobile offering

North America Technology

US— Quester and iPinion have struck a deal to offer the latter’s smartphone and tablet-based survey platform and the former’s Socrates qualitative interviewing and text analytics tool as an integrated service.

Patrick Gorman, chairman of Quester, said: “We are very pleased to be partnering with iPinion to use their sophisticated mobile research platform to give clients access to Socrates in a mobile research setting. This strategic partnership will make mobile research more impactful by asking people to think at a deeper level.”