Quantcast to offer country-specific online audience data
The firm said that its data, which includes demographic, lifestyle and geographic audience information, will now be available in a country-specific format, in every country in the world.
Quantcast co-founder and CEO Konrad Feldman said: “The rapid pace of change in the global media industry necessitates a new approach to audience measurement and enablement.
We’re very proud of the support Quantcast has received from publishers and marketers around the world and we’re thrilled to offer country-specific data to drive the industry’s transformation to real-time content discovery and personalisation.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments