NEWS11 March 2010

Quantcast to offer country-specific online audience data

North America Technology

US— Web measurement firm Quantcast has announced the launch of a localised audience data service for every country.

The firm said that its data, which includes demographic, lifestyle and geographic audience information, will now be available in a country-specific format, in every country in the world.

Quantcast co-founder and CEO Konrad Feldman said: “The rapid pace of change in the global media industry necessitates a new approach to audience measurement and enablement.

We’re very proud of the support Quantcast has received from publishers and marketers around the world and we’re thrilled to offer country-specific data to drive the industry’s transformation to real-time content discovery and personalisation.”