NEWS4 October 2010

Qualvu opens Ireland office

Europe People

IRELAND— Qualvu, a provider of online video-based qual research, has opened an office in Dublin to serve its European clients with Anne-Marie O’Sullivan at the helm.

Anne-Marie O'Sullivan

Anne-Marie O’Sullivan

O’Sullivan was previously at Brandworks, a qual research and brand planning agency she founded in 2006, after having spells as strategic planning director at McCann-Erickson Worldgroup and as a senior planner at Bartle Bogle Hegarty London.

She has been given the role of director for Europe, the Middle East and Africa at Qualvu.

Qualvu clients are given access to a panel of webcam-equipped respondents who provide feedback to questions within three days.