BrandXM was created to help organisations understand how their brand is connecting with consumers, monitor real-time changes to the competitive landscape, create experiences for targeted audiences, and predict which investments will have the greatest impact on delivering their brand promise.

Kelly Waldher, executive vice-president of BrandXM, Qualtrics, said: “BrandXM helps organisations identify brand experience gaps, prioritise which actions will help them connect with customers, and predict which investments will help them outpace competitors and drive business growth.”