NEWS6 November 2019
US – Customer experience firm Qualtrics has extended its BrandXM tool to help companies share insights across their organisation, integrate social media touchpoints for continuous monitoring of online presence, and access data sets to understand the impact of marketing investments.
BrandXM was created to help organisations understand how their brand is connecting with consumers, monitor real-time changes to the competitive landscape, create experiences for targeted audiences, and predict which investments will have the greatest impact on delivering their brand promise.
Kelly Waldher, executive vice-president of BrandXM, Qualtrics, said: “BrandXM helps organisations identify brand experience gaps, prioritise which actions will help them connect with customers, and predict which investments will help them outpace competitors and drive business growth.”
The world's leading job site for research and insight
Resources Group
Quant / Qual Social Researcher – Research, Evaluation and Consultancy
£22,000–£35,000 (depending on experience) + Benefits
Resources Group
Research Manager – Consumer – Neuro / Behavioural Science
£35,000–£40,000 + Benefits
Resources Group
Qualitative Research Manager– London / Hybrid working
£37–43,000 + good benefits
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments