Qual group GIM shutters Russian office and focus group studio
A company spokesman said the firm would continue to offer a consultancy business in the country via its headquarters in Heidelberg, Germany, but that its studio business had struggled in the face of a more competitive environment and high rental costs in Moscow.
“When we entered Russia nine years ago there wasn’t really any [research] infrastructure comparable to Germany or the UK, so we had to build up our own studios,” said Godehard Wakenhut, GIM’s director of corporate affairs. “Now there are good freelance moderators and several studios to choose from. Competing with all of them – we couldn’t do it.”
GIM has been active in Russia for 15 years but only opened its own research facilities in Moscow at the turn of the century. The closure of the office is expected to be completed this week.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments