The software will be part of an NCapture browser add-on offering users “greater analytical flexibility and efficiency” and can be used in conjunction with social media monitoring tools or other modes of data collection such as Evernote or device-based browsers. It has been tested and endorsed by academics from the Alamundo Institute and Lancaster University as a “big step forward…to better understand the everyday world”.

John Owen, CEO of QSR International (pictured), said the single comprehensive tool will “efficiently capture, manage and analyse ubiquitous data alongside other data types such as interviews or surveys – keeping NVivo users ahead of the curve.”