NEWS16 January 2020
US – Online sample company PureSpectrum has launched a machine learning-based respondent scoring system, PureScore.
The system, aimed at preventing fraud and boosting data quality, blocks low-quality respondents from taking surveys on the PureSpectrum platform, calculating individual respondent quality on a scale of one to 10.
It has been developed by PureSpectrum’s vice-president of analytics and data science, Sushma Vasudevan, and Mark Menig, chief product officer.
Menig said: “In the market research industry, there is always a need for fraud prevention. PureScore was a natural next step in advancing quality standards.”
Related Articles
The world's leading job site for research and insight
Resources Group
Senior Research Executive – Automotive Sector , London (Hybrid, c.2 office days/week)
£32,000–£36,000 + great benefits
Spalding Goobey Associates
Qualitative Associate/Director –- Strategic Insights Consultancy – Consumer/FMCG
£50 – 75,000 + Bens
Resources Group
Quant Senior Research Exec – Retail – Behavioural Science
£28,000–£35,000 + Benefits
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
© Copyright 2023 Research Live
0 Comments