NEWS6 December 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS6 December 2021
Asia Pacific Europe Latin America Middle East and Africa News North America UK
GLOBAL – data and insights company Pureprofile has partnered with Cint, a global software firm specialising in digital insights gathering.
The move is designed to “boost Pureprofile’s sample and fieldwork processes and add value to its business process efficiencies”. Pureprofile will now have access to a diverse global audience through Cint’s Insight Exchange of 145 million engaged respondents across more than 130 countries.
Pureprofile has automated both the supply and demand side of its sample sourcing, data collection and fieldwork processes by employing Cint’s buyer and supplier APIs. The company’s team now has one entry point to the world’s largest consumer network for survey-based research from Cint, plus its own proprietary panels from various regions around the world.
In addition to Pureprofile’s fraud protection and data quality practices, partnering with Cint is said to give the Australia-based company “extra layers of quality assurance”, since it will allow it to access Cint’s AI-based fraud detection tools.
“Our partnership with Cint streamlines the delivery of valuable, actionable insights to our clients so they can make better decisions”, said Pureprofile chief execuitve Martin Filz. “Our two companies have a shared vision of using technology to help meet the market research industry’s demands for value, quality and speed.”
Karine Parsy, executive vice-president of APAC at Cint, added: “Our partnership with Pureprofile provides a perfect example of how Cint can automate workflows to help create end-to-end efficiencies for data collection processes. We were delighted to help Pureprofile better serve their clients using our technology.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
NatCen makes two appointments https://t.co/2kv35kgeVq #mrx #marketresearch
Listen + Learn Research lands Earthshot Prize gig https://t.co/r72fJbYQMD #mrx #marketresearch
Mystery shopping firm Dive snaps up Poland’s MRtec https://t.co/9JyqO4uaNN #mrx #marketresearch
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
RT @iview_studios: Bookings for Insight Alchemy #2023, the MRS Annual #Conference, are now #open! i-view is #thrilled to announce its spons…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments