Forsta and Cint partner on ghost completes

UK – Market research, customer and employer experience technology firm Forsta and digital insights business Cint have agreed a partnership to combat survey fraud and improve data quality across the insights industry.

Surveys abstract image

The agreement will allow all Forsta customers using Cint will receive access to a secure environment where ghost completes (also known as link jumpers) are expected to be effectively eliminated by the end of June.

Forsta and Cint said that the collaboration would “eradicate a costly challenge and raise the standard for data quality in market research as a whole”.

Ghost completes occur when there is a false record of a respondent completing a survey that they have not actually completed.

Tobi Andersson, managing director at Forsta, said: “With Cint as our first non-exclusive partner, we’re thrilled to be bringing our market research customers the peace of mind that their time and resources spent on surveying panellists are producing quality data that drive intelligent insights.

“We’re excited to bring this technology to the broader market research industry in the long term.”

Oscar Carlsson, chief innovation officer at Cint, said: “Ghost completes have been an issue in our industry. This technology helps us reduce fraud and increase security.

“With Cint and Forsta’s technology directly connected via this server-to-server integration, market researchers can expect high-quality sample to help them produce accurate research with ease.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts