Purdie Pascoe expands to US

Headquartered in London and founded in 2008, Purdie Pascoe has offices in the UK and Canada. Hyderally’s appointment marks the company’s expansion to the US.    

Based in Delaware, Hyderally (pictured) joins from Research Partnership, where she established and managed a global medtech practice.  Previously, she held senior roles at Lieberman, Ipsos and IMS (now Iqvia). 

Hyderally’s career in market research has included both quantitative and qualitative research for medtech industry clients.

Marianne Purdie, co-founder of Purdie Pascoe, said: “We are thrilled to be welcoming Sabera to the team. Her considerable experience, leadership qualities and strategic thinking enable us to continue delighting our clients with outstanding customer service and insight. She’s a great fit for us and we’re looking forward to Sabera’s contribution towards our growth strategy.”

Purdie Pascoe said establishing a US office would allow the company to better serve its US-based clients.