Pulse Group launches apps for Facebook and LinkedIn recruitment
Facebook and LinkedIn users who agree to use the app will have their social network profiles automatically uploaded to the research firm’s panel. Pulse hopes this additional means of recruitment will provide more representativeness and higher participation in its studies.
CEO Bob Chua (pictured) said: “We’re extremely excited about this latest approach towards reaching a richer pool of highly engaged respondents allowing survey consumption from multiple platforms, when brands are increasingly tapping into onto social networks as part of their communications and insights strategies.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments