NEWS21 February 2011

Pulse Group launches apps for Facebook and LinkedIn recruitment

Asia Pacific Technology

SINGAPORE— Digital research agency Pulse Group has launched new applications for leading social media sites Facebook and LinkedIn as a way to recruit new members for its Planet Pulse panel.

Facebook and LinkedIn users who agree to use the app will have their social network profiles automatically uploaded to the research firm’s panel. Pulse hopes this additional means of recruitment will provide more representativeness and higher participation in its studies.

CEO Bob Chua (pictured) said: “We’re extremely excited about this latest approach towards reaching a richer pool of highly engaged respondents allowing survey consumption from multiple platforms, when brands are increasingly tapping into onto social networks as part of their communications and insights strategies.”