Pulse Group launches apps for Facebook and LinkedIn recruitment

Facebook and LinkedIn users who agree to use the app will have their social network profiles automatically uploaded to the research firm’s panel. Pulse hopes this additional means of recruitment will provide more representativeness and higher participation in its studies.

CEO Bob Chua (pictured) said: “We’re extremely excited about this latest approach towards reaching a richer pool of highly engaged respondents allowing survey consumption from multiple platforms, when brands are increasingly tapping into onto social networks as part of their communications and insights strategies.”