NEWS20 June 2011

Publicis buys China’s Genedigi Group

Asia Pacific M&A

CHINA— Communications house Publicis Groupe has acquired Chinese marketing communications and public relations agency Genedigi Group for an undisclosed amount.

Genedigi operates an in-house market research centre alongside its PR, event marketing and digital marketing offerings, and serves more than 50 clients from its offices in Beijing, Shanghai and Guangzhou.

The Chinese firm will be integrated into MSL Group, Publicis Groupe’s flagship communications and public relations network.

MSL Group CEO Olivier Fleurot (pictured) said: “We are honoured to have Genedigi, one of China’s largest and most respected Chinese PR agencies. This move reflects our commitment to offering clients solutions that are tailored to the Chinese market and to supporting fast-growing domestic industries.”