NEWS8 June 2020

PRS In Vivo appoints Merenkova as UK MD

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UK/US – Shopper and product experience company PRS In Vivo has expanded its executive leadership team in the UK and US.


Inna Merenkova (pictured) has been appointed as managing director for the company’s UK operations.

Merenkova was previously at Kantar, where she was global client lead. Prior to that she held roles at TNS Russia, OMD and Gallup Media Russia.

In the US, the company has promoted Scott Brill, senior vice-president for global research and client development, to chief commercial officer. He will responsible for leading PRS In Vivo’s global market development initiatives.

Prior to joining PRS In Vivo, Brill worked at Perception Research Services.

Alex Hunt, chief executive of PRS In Vivo, said: “We are thrilled to have Inna and Scott in these roles because of their unique skills and track records for building client confidence, which we believe will fuel our growth aspirations.”