Caig (pictured) will lead Prophecy Unlimited’s strategic teams across planning, insight, analytics and digital performance. He was previously head of strategy at True Digital and other roles have included head of strategy at Isobar and deputy head of strategy at MEC.

He joins Peter Brown, Prophecy Unlimited’s CEO, Beth Pope, chief client officer, Matt Hardy, the chief technology officer, Merry Scott Jones, client & change director, Ian Bates, the creative director and Carrie Sewell, finance director, on the agency’s board.

James Caig said: “Both Prophecy and the wider Unlimited Group understand an agency’s role is to generate value for its clients while respecting the time and attention of its audiences. Marketing is facing some of its biggest challenges but it’s never been more exciting.”

Prophecy Unlimited was launched in May 2017 by Unlimited Group to create one of the largest agencies outside London. It has more than 200 people focused on insight, creativity, data and technology to help clients predict and pre-empt changes in customer behaviour.