This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS2 September 2010

Progressive Digital Media buys beverage researcher Canadean

M&A UK

UK— Progressive Digital Media (PDM) has acquired Canadean, a market research business specialising in the beverage industry, for £9m in cash and the issue of 6.9m new PDM shares.

Canadean was founded in 1973 by Kelsey van Musschenbroek, a former Financial Times journalist. The company produces quarterly and annual reports on the beverage markets, including soft drinks, dairy and beer, and offers a range of consulting services.

It employs 130 staff and consultants and reported annual revenue last year of £6.4m.

Following the acquisition, van Musschenbroek (pictured) has joined the PDM board as a non-executive director.

PDM owns the online fieldwork agency ID Factor and full-service research consultancy ICD.

@RESEARCH LIVE

0 Comments