NEWS11 November 2011

Product Perceptions and Deep Blue partner for FMCG work


UK— Product development firm Product Perceptions and qualitative brand research agency Deep Blue Research have formed a collaborative partnership to offer enhanced brand and product research to clients.

The partners will work together on specific projects to investigate the connections between brands and products at the conceptual, imagery and sensory levels, according to a statement.

Yvonne Taylor (pictured), director at Product Perceptions, said: “We primarily see this relationship as an opportunity to provide clients with a fully integrated qualitative and quantitative offering in FMCG. The aim is deliver qualitatively richer research projects like Sensory Fusion and more sensitive, imagery and behaviour-rich concept testing approaches.”