NEWS23 November 2011

PR agency Ketchum hires social media research boss

North America People

US— Public relations agency Ketchum has hired Don Bartholomew to lead digital and social media research.

Bartholomew joins Ketchum from fellow Omnicom company Fleishman-Hillard, where he led integrated digital research initiatives.

In his new role he will lead digital and social media research, measurement and analytics and will manage the Ketchum Global Research Network’s operations in the US south and midwest.

“We are thrilled to welcome Don and the expertise he brings to the rapidly changing social and digital research field,” said David Rockland, who leads the Ketchum Global Research Network.

Bartholomew is a member of the Institute for Public Relations’s Commission on PR Measurement and Evaluation.