Thornton (pictured) will serve on the board as an independent member and has held a number of board and advisory positions since leaving Cint in 2021 after more than 12 years at the company.

At Cint, Thornton held roles including deputy chief executive officer, chief commercial officer and chief operations officer.

Rodolphe Barrere, chief executive at Potloc, said: “We are thrilled to welcome Richard Thornton to our board of directors. He brings a unique perspective and a deep understanding of the market research industry that will undoubtedly contribute to the success of our company.

“We look forward to working together to deliver innovative solutions and exceed the expectations of our consulting clients.”