Potloc secures Series A funding

Lead investors include Cap Horn, Brightspark Ventures, Desjardins Capital, EcoFuel, and Investissement Quebec.

Founded in 2014, the Montreal-based company will use the investment to develop and expand globally, including opening a US office in New York.

The company has also appointed Mickael Seyman as country head for the US. Seyman joins Potloc from human resource automation company Hibob. 

Rodolphe Barrere, co-founder and CEO of Potloc, said: "Mickael’s experience and track record helping start-ups open new markets and building local sales and support teams will be instrumental in running the US-based operation for Potloc. Being based in New York – a hub for many key industries we serve, such as management consulting firms, advertising, fashion, commercial real estate – we have a strong foundation to accelerate our expansion in the US."

Jaques Perreault of Brightspark Ventures said: "Potloc’s solution complements existing research expertise from service providers as well as sophisticated analytics tools, with a way to extract better quality information from highly qualified and relevant audiences."

Pictured: Co-founders Louis Delaoustre and Rodolphe Barrere