Hunt (pictured) previously held senior roles at GfK and Savanta, most recently as senior director at the latter, and started his career in large-scale projects in the technology and telecommunications sectors.

Colin Clifford, commercial director and co-founder at Potentia Insight, said: “With a strong track record leading sales teams at GfK and more recently Savanta, Ben brings deep commercial expertise alongside a genuinely client-focused mindset that puts long-term partnerships at the heart of success.

“His emphasis on structure, process and performance rigour will sharpen our approach, ensuring we continue to evolve, scale sustainably and deliver even greater value to our clients.”