The service will deliver segmentation analysis, conjoint analysis, driver modelling, media and marketing mix modelling, perceptual mapping, data fusion, econometric and time series modelling.

Patrick Diamond, managing director of Populus Data Solutions, said: “Our aim is to support agencies who may not have advanced analytics capabilities in-house, providing statistical outputs in plain English and in a commercially focused way, ensuring maximum levels of insight are generated, not statistical jargon.”