NEWS5 January 2017

Populus Data Solutions establishes analytics service

Data analytics New business News UK

UK – Fieldwork and data collection agency Populus Data Solutions has launched an advanced analytics service. 

The service will deliver segmentation analysis, conjoint analysis, driver modelling, media and marketing mix modelling, perceptual mapping, data fusion, econometric and time series modelling.

Patrick Diamond, managing director of Populus Data Solutions, said: “Our aim is to support agencies who may not have advanced analytics capabilities in-house, providing statistical outputs in plain English and in a commercially focused way, ensuring maximum levels of insight are generated, not statistical jargon.”