NEWS11 May 2016

PMRG joins with MRII on careers study

Healthcare News North America

US – The Pharmaceutical Marketing Research Group (PMRG) has announced a partnership with the Marketing Research Institute International (MRII) to study the impact of introducing new research techniques on market researchers’ careers.

This new study will be based on earlier work first presented at last year’s Marketing Research Association’s Corporate Researcher Conference. That study focused on client and supplier use of, and attitudes toward, 34 different research techniques. It also asked practitioners how introducing a specific innovation affected their careers.

PMRG and MRII will expand the study into the healthcare industry to understand the specific challenges and opportunities of new techniques for healthcare research practitioners.