NEWS4 April 2017

Pivot opens its doors

New business News UK

UK – Chris Leo, formerly of FreshMinds, has launched a digital product consultancy called Pivot.

The consultancy focuses on speed of service to help product teams build new products.

Leo (pictured) was previously head of digital innovation at FreshMinds and has also worked at Verve, Vision Critical and Ipsos.

Leo said: “Market demand for digital products continues to increase and as a result product teams are expanding. These teams are adopting new approaches to market and user testing that balances speed with robustness. Pivot will be at the forefront of helping product people validate and iterate at sprint speed.”

He won Google’s Start Up Weekend in September 2016 and then mentored at another later that year. Leo said the experience was the inspiration for Pivot’s launch.

“Mentoring these young, brilliant people was a fantastic feeling. It taught me a lot. One big lesson was that user-centred design and rapid testing are going to play a huge part in the future of product development. I wanted to create company that was a leader in this exciting future, he said”